WALL OF SUCCESS
When asked the question of what she thought represented the foundation of her business, Ginger Martin immediately had a picture in mind; a cobblestone wall. Like the wall, her business has been meticulously built over the course of fifteen years on passion for the industry and diligence to achieve excellent client care. Each stone placed is important to the structure of the wall and represents the strength we gain from Ginger, our team, clients, and vendors.
Ginger has had a strong work ethic since her first job in high school working in fast food. She strived to be the best and fastest at cleaning grills and making sandwiches, but most importantly greeting customers with a smile. This attitude carried over into other jobs throughout her life and created a strength to go above and beyond.
Naturally, the cobblestone wall hit home the instant Ginger saw it. It reminded her of the determination she’s had to have since the birth of OSA in 2003. There were many visions and goals she’s had from the beginning, and she knew it wasn’t going to be easy to reach them all. Of course, even knowing how difficult it would be, Ginger admits she truly had no idea of just how much strength she would actually need to endure all that was coming her way. During her first two years of forming the business, she worked another full-time job and would come home every night to work in her basement office. Her husband was a huge help in taking care of their children and their house while she pressed on toward her aspirations. . She had a strong desire to provide exceptional customer service, knowing that quality service is what every customer desired the most when purchasing a product. She also knew, from her years in the industry, that customer service service was severely lacking. After a few years, One Stop Apparel started to flourish as referrals about her exceptional customer service began to pour in. This allowed her to take the leap and work her business full-time. Her mission began to offer the perks of a large company, without losing the attention to detail for her clients that is so often missing in many businesses she had observed. No matter the challenges Ginger faced, her focus remained on the passion she had for her clients. This still remains firmly true 15 years later.
“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” —Arnold Schwarzenegger
Ginger realizes that the success and failure of her company greatly depends on what kind of team she has in place. She firmly believes in her statement, “Regardless of how intelligent and passionate you are with your work, you can only be successful if you have team members who are as passionate for your company’s success as you are. In addition, you must have the capacity to motivate your team”.
Each large rock portrays an OSA team member, and the other various ones surrounding them represent the strengths and uniqueness they bring to our company. Bonded together they create a solid team. Ginger sincerely works to make her team proud and find areas where they fit best.
Ginger is both stubborn and flexible. For her team members that means following her vision to a tee, but adding ideas of their own to build upon that vision. Ginger is open and encourages a team atmosphere. She has been challenged a time or two with concerns of procedures and has no issue with admitting when she is wrong or when perhaps her ideas are not the best solution. We are committed to our success for our members and their families, to creating a continuous learning environment, to being a results driven company, to loving and serving one another. We hire team members, not employees!
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie
When speaking of clients, the first questions to answer are these: Will a prospect be enticed to find out more of how we conduct business? Will our existing clients continue to be proud of how we are serving them?
Looking at the stones from a client based perspective, it displays many sizes in which all are of value and importance. I can tell you that Ginger is extremely proud of the lasting relationships she has built and the new ones that are being created. It also represents companies who have gotten lost in the multitude of clients a company may have, or others whom are lost in their own industry for failure of branding properly and their competition leaving them behind. There are a variety of branding expectations and products to solve these issues and accomplish a goal of awareness. Ginger is determined to show the importance of client care and what should be expected. To display her commitment she has made this motto a tagline for all her emails to be a constant reminder of what her business strives for. It’s simply in her DNA!
“Customer Service Is Not A Department, But The Mindset And Attitude That Should Pervade In Handling All Our Client’s Business Needs”
These variety of stones represent all the vendors large and small we have had the pleasure of building partnerships with over the years. The way they plowed through our many requests for special programs and customizations required to ensure we met our client’s expectations. Ginger understands that it is equally important to value your vendors and build their trust as well as a sincere relationship with them so that they believe in your company. Like having a strong team with your aces in their places, you must also have reliable vendors who are dedicated to your success.
“High expectations are the key to everything.” —Sam Walton
The stones in this wall show that while being stubborn and strong, she is willing to go different directions when needed to improve whether it be with her team, clients, or vendors. Ginger states, “You can never stop self evaluating...never!” Our company has been filled with highs and lows that have tested our resilience and pushed us to overcome those challenges in which we have learned from. We have fought, built, persevered, and stood strong for fifteen years and Ginger has no intention of letting our wall be crumbled. For her wall of success to thrive, it takes a passionate leader, persistent team members, dedicated vendors, and loyal clients.
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” – Babe Ruth
Each Stone Represents The Strength We Gain From Our Team, Clients And Vendors. Their Trust Is The Foundation Upon Which We Build The Future. We are not successful without one!
DIVERSITY STRENGTH WARMTH PASSION LOYALTY